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Technology

Data collection

  • Greater analysis of driverless vehicle data will help to improve the road network by identifying hot spots and popular routes
  • Analysts will also be able to collect large amounts of data about driverless car occupants, presenting huge opportunities for location-based advertising

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Cyber security

  • Cyber security and increasing protection against cyber-attacks will be paramount as driverless vehicles generate data within the public transport arena and wider infrastructure systems

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Working life

  • Working life will become even more mobile as people are freed from driving their vehicles. Onboard office and concierge services become increasingly sophisticated

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Vehicle production

  • As driverless technology develops, the competition between existing manufacturers and newer technology market entrants will intensify
  • There will be more multi-modal transport, swapping from traditional models to 'pods' in urban spaces

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Culture change

  • Cost and cultural acceptance will be key to the pace of technological change, with current and emerging technology such as adaptive cruise control and emergency braking, demonstrating that it's evolution not revolution
  • Data and privacy regulators will need to move as fast as the technology evolves, with cyber security and public safety risks bringing high levels of regulation

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Satellite technology

  • The increased use of satellite technology will facilitate seamless vehicle-to-vehicle (V2V), vehicle-to-infrastructure communication and connected roads
  • Data generated from the increase in advanced driver assistance systems on the roads (V2V networks) will help to improve congestion and ultimately, road layouts and public transport

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Commercial opportunities

  • Retailers will be able to offer a more efficient 24/7 delivery service, with connected vehicles improving communication and synergy among sales teams
  • In-car concierge services will be provided by car manufacturers or hire companies; signposting the passengers to nearby leisure and retail offerings
  • Data subscription-based services will help to control costs for end users and purchasers as data use rises
  • Car manufacturers that prioritise data security above other features will rise above the competition

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